The Zoom Effect: Exploring the Impact of Video Calling on Appearance Dissatisfaction and Interest in Aesthetic Treatment During the COVID-19 Pandemic

Abstract Background The popularity of videoconferencing platforms has skyrocketed during the COVID-19 pandemic; however, concerns have been expressed regarding potential for video calls to promote appearance dissatisfaction because individuals are exposed an image themselves on camera extended periods. Objectives aim current study was characterize usage behaviors and their relation interest in aesthetic procedures general population. Methods An online survey completed by 335 adults currently living Australia. Multiple aspects were assessed, including engagement video-manipulation techniques enhance focus visual attention (ie, self or others) while calls. Dysmorphic Concern Questionnaire administered determine if video-use associated with greater body disturbance. Results Over one-third participants had identified new video. concern self-focused attention, behaviors, increasing due time Individuals who video-based reported obtaining future beauty treatments (eg, waxing) nonsurgical such as antiwrinkle injections). Conclusions This is one first empirical studies report consequences video-call dysmorphic concern, demonstrate a link between use cosmetic procedures.